Design Excellence
BY
Farsiani

Design Excellence BY FarsianiDesign Excellence BY FarsianiDesign Excellence BY Farsiani
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Design Excellence
BY
Farsiani

Design Excellence BY FarsianiDesign Excellence BY FarsianiDesign Excellence BY Farsiani
Home
Motorsport & Automotive
Projects
Real estate development
Contact
Product collection
About
More
  • Home
  • Motorsport & Automotive
  • Projects
  • Real estate development
  • Contact
  • Product collection
  • About
  • Home
  • Motorsport & Automotive
  • Projects
  • Real estate development
  • Contact
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  • About

Letters of recommendations;

farsiani@farsiani.com


2024; Leila Farsiani is a terrific person and a capable entrepreneur. She has an undeniable passion for her business and always works to her clients interests. 


2023;  Leila Farsiani is a determined entrepreneur who has many talents. She has a burning desire to succeed and has an engaging personality.  I have enjoyed working with Leila and recommend her without exception.  


2022, I have known Leila Farsiani for over four years. Over this period, I have come to know her as a fearless entrepreneur who is relentlessly working for better. recently, she was hired to redesign a tired, older office building at the corner of The Plaza and Commonwealth Ave., Charlotte, NC. She did a fantastic job of turning an unnoticed old building into a dazzling conversation-grabbing addition to the authentic Plaza Midwood neighborhood. leila's pursuit of the right combination of choices made this standout project.  

The characteristic I prize the most is Leila's determination to bring her full array of skills—design, architecture, color theory, and people management—to each project she undertakes.

I can unreservedly say whatever project Leila commits to she executes at the highest level. Her concepts are always cutting-edge with quality and a certain sophistication that is sometimes hard to find. She never settles for " almost good enough.". She is consistently iterating until she is happy with the final product.  

Simply, Leila is a unique individual who is worthy of consideration. I have enjoyed working with Leila, as she brings creativity to the solutions I seek.  I will continue to work with her because she never stops working to get it right. Her skill set is multifaceted, and her professional curiosity is unmatched.  


2024; We have contacted Leila Farsiani on several occasions. She has worked for us as an interior designer and site planner. When Dreamkey is considering purchasing or developing a new site, we contract with designers like Ms. Farsiani to create a plan consistent with our vision. I can attest that Ms. Farsiani is a hard-working and talented designer.

She listened closely to our visions  for each site and created a brilliant solution  for us to help make these developments a realty.  She helped us refine the plans until they perfectly reflected what we had in mind.  I highly recommend her work to any developer or property owner who is interested in the design services that she provide.  


2022;  Leila provides valuable and unique perspectives to her design work in ways that complement and bolster what may already be on the client's radar. She will create a great solution to any issues that arise and is a pleasure to work with! 


2021;  Leila has been an enthusiastic and dedicated citizen volunteer for CH-HLC, having served as both Commissioner as well as an active member of our Survey Committee. She has engaged in survey fieldwork for both districts as well as individual landmark candidates. 

I also know Leila to be a committed volunteer for other civic organizations during her time in our area and feel she would be a tremendous addition to any preservation organization. 


 2019; Ms. Farsiani is a wildly talented creative with both the technical skill and business acumen to undertake any project to a successful completion. She is extremely professional and diligent in her pursuit of perfection. Whether it's a "boutique" project like a restaurant, spa/salon, retail up-fit or something larger like a hotel, she garners complete confidence and trust from her client. We are definitely planning on working together on more projects in the future. 


2018; I have had the privilege of knowing Ms. Farsiani and working with her. Lela joined our architectural firm, Overcash Demmit Architects, as a designer.  She has exceeded our expectations in her design  ability and understanding of the design process implemented by architectural Firms.  

Ms. Farsiani has an engaging personality that all of her work peers and clients appreciate and find endearing. She has a fun personality and brings "life" to her work environment. 

Everyone enjoyed working with her and learning from her design  skills.  Leila has a growth mindset, always learning, exploring new opportunities, and implementing innovative ideas to make her design  more meaningful. 

Overcash Demmit Architects greatly benefitted from her work ethic, curiosity, and exploration to make the world a better designed place to live. 


lEASERSHIP TEAM

Leila Farsiani

Leila Farsiani

Leila Farsiani

Founder | Partner | Architect Designer | Creative Director

farsiani@farsiani.com

Direct line: +1 860 227 6656 


BIO: 

Leila Farsiani is a master’s-trained architect and urban designer with over 20 years of international leadership experience in architecture design, interior architecture, and complex high-performance environments. Her work spans motorsport, automotive facilities, aerospace-adjacent spaces, and precision-driven commercial environments where performance, safety, and innovation are critical.

She approaches every project as a strategic asset, aligning bold vision with disciplined execution to create long-term value. Leila is known for her ability to operate simultaneously at the macro level of strategy and investment thinking, while maintaining rigorous control over detail, execution, and user experience.

As a founder and entrepreneur, she leads with clarity, conviction, and a future-focused mindset, enabling clients and partners to see projects not only as built environments, but as scalable platforms for growth, brand strength, and operational excellence.

Asef Farsiani

Leila Farsiani

Leila Farsiani

Managing Partner  | Head of Procurement

Project@farsiani.com

Direct line: +1 980 301 5757


BIO:    

Asef Farsiani oversees project coordination and procurement with a strong emphasis on precision, efficiency, and risk control. His background and pilot training instill a disciplined, systems-oriented approach to planning, sourcing, and execution.

He ensures alignment between design intent, budget, timelines, and supplier performance—playing a key role in protecting project value and maintaining delivery standards at scale.

Whitney Nilsen

Leila Farsiani

Whitney Nilsen

Designer & Real Estate Strategist

Meet@farsiani.com

BIO:

Whitney Nilsen holds a master’s degree in real estate and a bachelor’s degree in interior design. She brings over 15 years of experience spanning the development of construction documents, residential real estate, collaboration with investors and developers on design-driven commercial real estate projects.

Her background bridges spatial thinking with real estate strategy, enabling thoughtful alignment between design intent, development considerations, and market context.

She contributes an informed perspective to site evaluation, early deal considerations, and long-term asset positioning, supporting teams in conceiving projects that are both compelling spaces and viable real estate investments. As a designer, Whitney enters to projects as a partners with developers, business owners, and investors to support their goals, collaborating from an understanding of their perspectives to shape design decisions that enhance property value and long-term asset performance.

Hesam Norouzi

Ariel Cipollone

Whitney Nilsen

Project Architect | Technical Lead & Visualization Specialist


Bio:

Hesam Norouzi is an architect with a strong focus on technical design, constructability, and advanced visualization. He brings deep expertise in construction systems, detailing, and execution logic; ensuring that every concept developed by the studio is fully buildable, efficient, and aligned with real-world constraints.

His ability to translate complex design ideas into precise technical documentation and high-fidelity visualizations plays a critical role in reducing execution risk. With a comprehensive understanding of how buildings are assembled, Hesam ensures that what is envisioned can be delivered—accurately, efficiently, and at the highest standard.

Aram Nazifi

Ariel Cipollone

Ariel Cipollone

Consultant | Stone & Surface Systems Specialist 


BIO: 

 Aram Nazifi is a material specialist with lifelong expertise in natural and engineered stone. His background spans mining operations, manufacturing processes, and international export–import logistics, giving him end-to-end command over material sourcing and supply chains.

With deep knowledge of extraction, fabrication, performance characteristics, and global distribution networks, Aram ensures that material selections are not only aesthetically aligned but strategically sourced, cost-efficient, and operationally reliable.

His expertise strengthens procurement strategy, reduces supply risk, and enhances quality control—critical advantages in high-performance architectural environments where precision and durability are non-negotiable.


Ariel Cipollone

Ariel Cipollone

Ariel Cipollone

Consultant | Industrial & Transportation Designer


BIO:

  

Ariel Cipollone is an industrial and transportation designer specializing in advanced mechanical systems, structural design, and performance-driven vehicle architecture. His expertise includes chassis development, platforms, suspension systems, and structural simulations.

With experience collaborating with industry leaders such as Dallara and GP Legend Cars, Ariel contributes deep technical intelligence and advanced design methodologies. His work supports bespoke, high-performance transportation solutions aligned with innovation, safety, and future-ready engineering standards.


Timoteo Mafei

Timoteo Mafei

Timoteo Mafei

Consultant | Engineering Consultant | Product Development & Industrialization


BIO:

Timoteo Mafei brings over two decades of experience in engineering, product development, industrialization, and business management across the automotive, transportation, and biomedical sectors.

His expertise lies in converting complex concepts into engineered, buildable, and scalable solutions. By integrating engineering rigor with design intelligence, Timoteo strengthens technical feasibility, cost efficiency, and delivery performance—critical factors in high-performance and regulated environments.

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